Most businesses are struggling with client conversion. Even if they’re able to drive traffic to their blog or social media pages, they don’t know how to close these leads. This makes sense because creating a bridge of trust is an arduous process that requires lots of money and time. 

In fact, one of the main differences between successful and unsuccessful companies lies in their ability to convert leads and retain customers. Entrepreneurs often make a mistake by thinking that the problem is in their high price. The truth is they simply don’t trust you enough to make a purchase.

The good thing is that there are numerous channels to sway these people in your favor. You can choose between emails, direct communication, newsletters, and various other methods. Presenting yourself as reputable and trustworthy usually does the trick, but schmoozing also helps.

Here are 5 best ways to convert online audiences and make money off of them.

1)-Newsletters

Although people have never been more critical of the traditional media, we still have a tendency to trust the news. Even with all of the format’s flaws, it remains the most relevant and reliable way of acquiring information. So, it makes sense that people would trust something that is called a “newsletter.”

When creating newsletters, you’re not necessarily trying to pitch a client. Instead, you’re trying to provide useful information. Like most other online forms, newsletters are much more efficient if you’re not bragging about yourself and, instead, providing value to the user.

This type of content needs to be laser-focused to succeed. For example, the best newsletters for financial advisors will be of no use to medical practitioners. Besides being timely and relevant, the person should be able to verify it easily.

2)-Email offers

If a person has left you their email address, you can use this data to convert them into a buying customer. The approach shares some similarities with newsletters but is much more aggressive. Unlike newsletters, which are meant to educate, email offers focus on discounts and specials.

Basically, you put a unique number in the email, which the lead can use to get a price reduction on the site. Alternatively, you can notify them about a website-wide discount that lasts for a limited time.

Of course, it’s never bad to get creative with email offers. Depending on the type of business, you have more or less leeway with this promotional method. For example, you can use referral programs and other popular tricks just so that a visitor can make their first purchase. Things usually get easier after that.

3)-Live chat and notifications

When a potential customer bounces mid-purchase, entrepreneurs usually believe that the price was too high or that there was some other issue with the product. The reason is usually much simpler than that. Sometimes people don’t complete a purchase because of a random technical bug.

According to a study from 2013, almost half of vistors bounce from a page due to a password or form issue. In most cases, this happens because a person forgot their password or there was some other minor issue with their PC. Whatever the case, you can rectify the situation (if you recognize the problem, that is).

Live chat is perhaps the best way to address this and other potential issues. Having a dedicated employee helps a lot when a buyer doesn’t know how to finish a transaction. Alternatively, you can insert automated pop-ups that will guide them along the way.

4)-CTA

CTA, or Call-To-Action, is a trick that internet marketers have been using forever. As the name implies, this is a small section of the text that persuades visitors to take action. The message is usually straightforward, and it includes a link.

Using CTA is especially fantastic if you have a large blog section. Most people use articles to drive traffic to their site and improve SEO but rarely capitalize on these pages. With a link that leads to product pages, you can do just that.

5)-Social media widgets

Social media widgets are an inescapable part of modern blogs. These small icons are usually in the homepage’s upper right corner, leading to the company’s social media profiles.

Unlike email offers and links, widgets are not used for direct conversion. Instead, they help visitors connect with your brand by following your social media profile. In the short run, they might not be as efficient as live chat or CTA, but they provide enormous value in the long run. 

Through social media, people will connect with your brand on a deeper level. Furthermore, they’ll start seeing your company’s name whenever they turn on Facebook or Instagram. This is a type of exposure you won’t get with any other method on the list.

Conclusion

Businesses are always looking for ways to increase sales. Unfortunately, conversion rates can be difficult to improve. This post discusses 5 ways businesses can Convert Traffic Into Sales. Hopefully, by reading this article you will have some new ideas on how to improve your conversion rate and increase your sales.

Also read: Things To Know For Optimizing Your Online Reservation Business

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