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8 Creative Ways to Use Instagram for Your Business

Read Time:5 Minute, 37 Second

Instagram has become one of the most popular social media platforms today, with roughly one billion monthly active users and an average of 95 million photos shared every day.

It’s no surprise that businesses worldwide are turning to Instagram to connect with their customers, whether it’s by showcasing their products or services or showing behind-the-scenes details about their company culture and upcoming events. Here are some unique ways you can use Instagram to grow your business, attract new customers, and increase brand awareness

1) Build an Engaging Community

Building a community is another way you can attract followers on Instagram. If your business sells products, run contests with giveaways and use tag and carousel features. Ask followers to tag photos of themselves using your product or get a new idea from an image they post on their profile.

This will encourage engagement, increase following, build trust and drive traffic to your website or landing page. In general, it’s also intelligent marketing practice that can translate into increased revenue and/or consumer loyalty.

Gaining many Instagram likes is critical for spreading the word about your brand, making new contacts, and being highlighted.

2) Share Behind-the-Scenes Shots and Videos

By sharing behind-the-scenes shots and videos, you can give followers a unique perspective on your business. They might get a glimpse of life at an event or day in the life at your office or see how much fun is had at a company outing.

If you’re using social media to show people around your office, make sure that it’s current—you don’t want to be showing behind-the-scenes footage from months ago when everyone has changed so much! Instagram Stories also allow you (and anyone in your company) who has an account to post 15-second clips that disappear after 24 hours. At the same time, regular posts can take some time because they have more details than short bursts of information, making social media great.

3) Show How Products Are Made

Bringing a product to market is hard enough. Bringing a product built with integrity and that people feel good about using is even more challenging. That’s why so many companies rely on social media—showing how something’s made can be just as powerful as showing how it works.

It shows that you’re open and accountable, and it adds another level of transparency between you and your customers. If you sell food, show where it’s sourced from; if you sell clothes, show where they’re made; if you make tech products, show off your production facilities or labs.

4) Market New Products

While it’s best not to rely on social media platforms like Instagram as your only marketing channel, these sites are a great way to reach new customers with tried-and-true products. With that in mind, it’s possible to work with an influencer with an established following and use their recommendation as a jumping-off point for getting people excited about what you have going on.

You get everything in writing before working with an influencer or other third party; you don’t want any legal surprises later on. Since you already know each other, it’s also more accessible (and cheaper) if someone else can act as your go-between and do all of the messaging back and forth.

5) Feature Other Artists/Handcrafters

Being a small business, you don’t have a huge marketing budget. So, if you aren’t putting your money behind hiring a PR firm and don’t have an ad in People magazine, you need to take advantage of social media.

And what better place than Instagram? It has gained more users than any other social network and proliferates (half a million new members per day). In short, it’s not just for posting pictures of cute pugs and your sushi lunch—it’s also a great way to promote your products. Follow other businesses like yours that post content similar and then start interacting with them. You might discover some marketing tips or even people who would be interested in buying from you!

6) Run Contests

Launching contests is one of the most effective ways to build a community on your brand’s social media channels. A contest will attract new followers looking for a chance to win something in exchange for being connected with your brand. The easiest way to start is by hosting a photo contest on Instagram.

Post photos that require your audience to tag you and use hashtags relevant to your business (don’t forget about your branded hashtag!) Then, ask them why they should be picked as a winner. Then, pick one winner at random and send them a special prize! It’s vital that you thank all of their followers, or they may not continue following you in hopes of winning something else down the road.

7) Provide Customer Service Support

If you’re familiar with Facebook or Twitter Insights, you probably already know how helpful data analysis can be. Pinterest also gives access to many analytics that can help your business make important decisions about your marketing efforts. You can find out which types of boards and pins are getting repins and which types of pins are getting likes and clicks.

With all of these valuable metrics at your fingertips, it’s easy to identify what type of content performs best on Pinterest (and what doesn’t). If you notice that certain types of content aren’t resonating with your audience, it might be time to try something new. A/B testing is a great way to determine what works and what doesn’t.

8) Analyze and Learn From Data

It’s straightforward to fall into a pattern of doing things, whether that’s hash tagging your photos or posting at a particular time. It might be difficult at first, but try experimenting with new types of content and timing.

Figure out what performs best with your target audience and adjust accordingly. This is also an effective way to keep yourself fresh and creative—if you’re always doing things in one predictable way, you risk being too safe in your choices and missing out on other opportunities. We do great work when we have freedom—so go ahead and explore what might be possible on Instagram!


No matter what industry you’re in, there are countless ways you can use visual content to increase your exposure, boost sales and create an emotional connection with potential customers.

Now that you have some practical, proven strategies to try out, all that’s left is for you is to put them into action. Don’t forget—it doesn’t take many images or videos before your followers begin recognizing your brand. And remember—you can give it a creative spin by using interesting angles and backgrounds.

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