Data is the modern currency. A business that has it is rich. And one that does not, well, let’s just say it is not likely to have a very bright future.
Data is critical for running a successful business in the current environment and does a lot to contribute positively toward a business’s growth.
From improving customer relationships to enhancing vendor partnerships, good quality data acts as a guidepost along a business’s path and points the stakeholders and decision-makers towards making appropriate decisions.
This data also helps you optimize your business process and marketing campaigns. Once you have the data telling you what works and what doesn’t, you can do more of what’s good. And this can eventually influence your business’s bottom line.
Most businesses, no matter the size, understand the importance of data. And therefore, more and more companies are now working to gather as much data as possible.
Like most small-to-medium-sized businesses (SMBs), you may have accounting data to keep track of your income and expenses, customer information, payment credentials, order management data, and a whole lot more, even if you are a small business.
This data is a digital asset that lives inside your computers. Depending on the size of your business, this computer could be a massive supercomputer or a hard drive of a simple laptop. Regardless of the computer’s size, this machine is responsible for keeping your data safe and ensuring its accessibility when you need it.
However, computers, while being somewhat smarter than humans, are not immune to disasters. And so, they tend to lose what they have been storing in the face of calamities.
There are stories upon stories of how businesses lost continuity due to computer breakdowns that led to a loss of business-critical data.
There’s a lot that can go southwhen it comes to data. And if anything goes wrong with your data, your business may have to deal with consequences of varying severity.
Losing your customers’ credentials could hamper your customer relationships and earn you hefty fines and severe penalties. Losing order management or accounting data could take a toll on your business partnerships.
All in all, losing your business data could affect your business continuity and harm your reputation.
So, while using various software to collect and organize data is important, ensuring the safety of this data is also critical.
Many SMBs don’t take data backup too seriously. More often than not, they believe their data isn’t important enough for someone to steal or lead to severe consequences if lost.
Who would want to steal a local store’s customer information?
But in reality, your data and its safety are important, even if you run a little grocery store down the street.
The competition is cut-throat and you cannot afford to be reactive to data breaches. If you are, you will be left behind by those who recover back quickly from data disasters and keep their businesses moving.
Therefore, you must understand the importance of data backup and take proactive steps to back your data up so you are prepared to bounce back unscathed, come what may.
Back up entails creating copies of your data and storing them at a safe secondary location. This ensures that you can get your data back into your devices and keep your business up and running, even post-disasters.
However, an important part of data backup is restoration—the process of retrieving the data from the backup location. Regardless of how proactive you have been with your data backup, it will only serve its purpose if all the data is accurate, available, and useful after being restored.
The purpose of data backup is to prevent you from panicking and your business from suffering in the face of disasters.
However, you would still be freaking outif your backed-up data isn’t available for use when you need it.
This is why you need to make sure your backup is good.
But what does it mean to ensure adata backup is good? And how do you do that?
Landau Consulting, a computer help desk in NJ, has put out many fires for their clients before with their data backup and recovery plans and has created this infographic explaining the importance of data backup and verification. Why don’t you check it out?