The vaping industry is surging in growth. Since its creation, the e-cigarette market has grown by an astonishing 900%! Even compared to the total United States tobacco sales, which have dropped a tremendous 73% since the creation of vaping.
One reason for this incredible growth has been attributed to vape packaging that stands out from other cigarette packs and cigar boxes. By implementing unique designs, you can establish your brand’s identity, communicate with your customers and appeal to their emotions – all while gaining increased customer recognition, loyalty, and higher profits.
In today’s post, we’ll get into some key factors to consider when designing vape packaging for a brand.
1) Identify Your Brand’s Values & Vision
The first thing you’ll want to do when designing vape packaging for your brand is identifying your brand’s values and vision. This will help you better understand the look, feel, and style that should be reflected throughout all of your product’s design elements – including the vape packaging itself.
At this stage, you should also consider key marketing points related to your products or services, target audience, business model, etc. As an example, … If you’re trying to appeal more towards women, bright colors and floral patterns are usually great places to start! Once you’ve got clear on what aspects are most important for representing your brand, it’s time to develop an overall concept.
2) What Does the Vape Packaging Need to Accomplish?
First and foremost, you should clearly understand why this product needs to even exist in the first place. In other words, … Why is YOUR brand creating vape products? Does it help transition smokers, or do you want to offer more unique choices for people who already enjoy vaping regularly? Are you trying to appeal more towards individuals who have been vaping for years, or are you hoping to target new customers as well? Those are all critical points that should influence every design decision made throughout this process!
3) Have an Identity Before Starting on Your Designs
If your company name is “Joe’s Vapes,” why not consider using hand-drawn lettering, old-fashioned typefaces, and vintage-looking imagery? Are you trying to provide modern vaping devices for individuals who are always on the go?
Then using an assortment of lines, grids, and clean typography might be the approach to take! But, of course, there’s no real right or wrong way to design unique vape products – but your brand’s personality or identity should influence your decision.
4) Consider the Material That Your E-Cigs Are Made Out Of
Are you selling disposable e-cigarettes that can simply be thrown away after use? If so, why not choose bright colors that contrast each other beautifully? Plastic vape pens are often clear, allowing manufacturers to print eye-catching designs on their exterior surfaces. Using metallic finishes is another great way for brands to stand out with vape products.
5) Think About the Taxes Associated with Your Products
Are you planning to sell your e-cigarettes online? You’ll be pleased with the amount of creative freedom that this brings – as it doesn’t matter if your product is round, square, or rectangular! But…you might want to consider how you package your items if you’re planning on selling them in brick & mortar stores.
Stores are often obliged to slap hefty taxes onto anything they sell – so keep this in mind when designing exclusive vape packaging. Can you design a box that accommodates more cigarettes within it? If not, choose a smaller size instead of printing an eye-catching exterior surface!
6) Choose A Vape Brand That Inspires You to Work With
Many e-cigarette brands have taken the world of vaping by storm – and their success has inspired waves of professional designers across the globe! You may not be aware of this, though…it does take time to design outstanding vape packaging. However, there’s no need for you to worry about your work being plagiarized! Many different e-liquid companies have equally creative individuals working on them, and utilizing another person’s ideas is simply unheard of.
7) Don’t Forget About Packaging Non-Vapor Products
These items will need to be packaged so they don’t get scratched or broken. They should come in a box, not just plastic wrap. A protective soft tissue paper or bubble wrap can do wonders in this regard.
8) Your Preferred Brand of Shipping Boxes
Shipping boxes are an essential component of any vaping business, regardless of your budget for them! These items help protect the exterior surfaces of your products from being scuffed up during transit to your customer’s doorstep.
Before you order more boxes, make sure you have enough. You can get them a week early. That way, if they are good, you won’t need to buy more so soon.
9) Printed Labels for Vape Packages
The first thing people think about when it comes to printed labels is not related to packaging. Labels can be a way to make your company’s products look nicer with designs that show the company name and contact information. There are many ways to make labels. The easiest way is with software you can download on the internet which will change the shape and size of your labels.
10) Consider How Your Vape Packaging Will Look
Chances are, your typical e-cig customer will not check their mail every day. Some people would rather get snail mail than email. For this reason, it’s important to make sure they receive their package as soon as possible with minimal exposure time! It will also make it more likely for them to open your package as soon as they receive it. A lot of vape brands are shipping their juice in a box. They put the box inside an envelope for convenience and for speed of delivery. They hire a company like https://stampaprints.com/custom-boxes/ and they get the best in class packages for shipping purposes.
You can never predict for sure what sort of vape juice packaging will be the most cost-effective and efficient for your business. You simply have to trial and error with different boxes, mailers, envelopes, etc. However, we hope that this article has given you some ideas as to the different types of vape juice packaging that you can use to save money but remain efficient. In addition, if you’re interested in getting customized vape juice boxes, make sure to check out many online printing services today!