The use of a guest posting service is a lawful SEO practice that some refer to as “white hat.” The phrase stems from how hackers are referred to in the IT field. White hat hackers are the nice ones that obey the rules when it comes to looking for and fixing any faults in a software or system. Black hat hackers, on the other hand, hunt for holes in software but do so as criminals or by other illicit means. Guest posting is a credible approach for gaining high-quality links that go back to your site because it is a white-hat strategy. Content and backlinks help you to reach a wider audience and gain brand recognition, which is beneficial to your site’s SEO.
Method of guest posting
Writing a guest post for someone else’s website or blog isn’t all that different from generating material for your own channels if you’re a freelancer. You frequently use the same procedure and format. There are a few tactics you may employ to make your posts more interesting to other sites and urge them to request further content from you in the future. They are as follows:
Focus on audience
Understand the target audience for your blog or website so you can publish material that speaks to them. Examine comments, social media shares, and other ways where the host site interacts with its audience as part of your investigation. It’s useful to keep track of demographics like as age and gender, as well as check whether they have any unique hobbies. You may chat to the host site owner about their target audience to get a better understanding of how to tailor your content if you’re working closely with them.
Align with the brand
Each brand has its own personality and tone. While you have your own distinct writing style, you’ll want to alter it to meet the host site’s brand. Examine the tone, theme, and perspective of previous articles and information published on the host site. You may be able to create a better essay that requires fewer modifications before publishing if you understand the branding.
Check the Style Guide
When composing your contributions, some site owners may provide you particular directions or a style guide to follow. This data might tell you how many headers to use, how long the article should be, and other useful details. If you’re given such instructions, follow them and, if required, ask questions. If you don’t get a style guide, look at how the site’s other postings are organized. Take into account the length of the post, each phrase, and each paragraph, as well as the number of sections and the usage of photos.
Focus on the Action
Readers respond to actionable information because it both informs and inspires them to take action. Consider a project or talent that people may utilize or implement in the actual world when choosing a topic. You might also think about providing them with the knowledge that will make their life simpler. These are the things that provide readers value and make them want to come back for more.
Step Out of the Spotlight
Despite the fact that you are the guest poster, the article’s content is not about you, your company, or your achievements. Don’t take the post like a sales pitch since it isn’t. Instead of providing a description of the company, the idea is to build credibility via the text itself. Content marketing works because it’s advertising that doesn’t seem like advertising: instead, it appears to be a trustworthy source disseminating useful information.
Deliver the Finished Package
Deliver everything specified in the style guide or by the website’s host. This is more than merely correcting your spelling and delivering your written material. Please include your bio, any photographs, links, and any further resources. Make sure your photographs are the correct file kinds, quality, and size, and that all of your links function. It is not only professional, but it also saves time. If you do well, you may be asked to write more guest articles for the same website.
How guest posting relate with SEO?
You can have the best content in the world on your site, but you still need backlinks for Google to recognize you as a reliable source. You’ll need links from numerous domains in particular. Most guest post opportunities include an author profile with a link to the guest writer’s website. Choose blogs that allow you to include a link in the body of the article. Readers are more likely to notice it and click on it if it is there. Also keep in mind that the quality of the link source is more important to Google than the connection itself. Guest writing is only worthwhile if you can secure a spot on a reputable website.