You’re shooting your own video or using footage shot by someone else. Whether it’s for business or your podcast, you need to know how to get it edited. Hiring a professional video editor is the way to go if you want your video to succeed. But how do you know who to pick to edit for you? There are a small number of video editing services out there, and some freelancers. We’ll help you choose.
First, let’s address the fact that many people are now shooting their own videos. Some even with an iPhone! This is being done for small projects like a personal podcast, as well as for videos for corporations such as training or marketing videos. Even real estate companies are shooting their own videos. This is becoming more common now as budgets are tightening.
Personally, I’d recommend professional shooting if it’s a business-oriented video. Your video will reflect on the quality of your company, so you want it to look great!
That said, at the very least you’ll want to have your video professionally edited. A good editor can change the look and feel of the video so that it does reflect a higher quality. Some Miami video production companies offer this at a very affordable price.
Finding the right editor requires so time and effort in research. Here’s what you need to know.
General recommendations for choosing an editor
First, keep in mind that if you give 50 editors the same video clips, they’ll come up with 50 completely different videos. Editing is an art as well as a technical skill. They’ll each put their own slant on it.
This means that you’ll want to find an editor with the ability to produce a style you click with.
You’re going to want to look at samples of videos each editor you’re considering has created. If you’re hiring a company, you’ll want editing samples from the actual editor who will work on your project.
When you watch their videos you’ll want to see if the look and feel is professional. Some editors use a lot of special effects in a way that can be distracting and even tacky. Of course, you’ll want to avoid that. Watch things like scene transitions, the quality of the audio, the music and pacing, and titles.
Check out their experience level. Are they new to editing? Have they edited videos that are similar to yours? They don’t have to be an exact match to your topic. For example, if your video is selling shoes, they don’t have to have edited other shoe videos, but it’s helpful if they’ve edited other marketing videos.
You’ll want to see if they’re a good listener. Do they ask you about your project? Do they understand who your audience is?
And finally, can they take good direction? Will they have the communication skills to help you make your video into what you envisioned?
Avoid out-of-country editors
Yes, you can get inexpensive editing online using services that connect you with out-of-country editors. However, when it comes to editing, this is opening a can of worms. There are many potential issues.
First, communication can be difficult to non-existent. Most out-of-country editors won’t speak with you directly. How can you express your vision, make corrections, and explain visual concepts to someone you can’t talk to? There can be language barriers, time zone conflicts and other potential issues that can slow down or even wreck the process. When you hire out of country, this can be a very frustrating experience.
You’ll want a video editor that you can talk to easily and in a timely fashion. Access is important part of having an effective process with a positive outcome.
Will they coach your video production?
A good video editor can help you from the start of your project. For example, at my company, Ball Media Innovations, we coach our editing clients at no additional cost. We’ll help them get and use the best equipment for them, and we’ll work with them to get the best shots. We can even help coach by giving feedback and direction to the on-camera talent.
We’re focused on helping our clients get the most effective video with the resources they have available. We’re full of tips and tactics and we’re happy to share them with our clients.
Does your editor offer low-cost stock footage?
Did you know that you can create a video without having to shoot any footage? With the use of stock footage, a high-quality video can be edited. You can also use stock footage combined with any footage you have. You’ll want to use a company that has membership in stock footage libraries so that they don’t need to charge you an arm and a leg for clips.
Author: Greg Ball, President of Ball Media Innovations, a full-service production and post-production video production company based in the Miami, Florida area. They specialize in video production, including video editing for the business community, medical community and podcasters. Call (866) 570-8612.