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How to create links using content marketing?

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Links building is one of the most challenging yet the most important parts of SEO. It is the process of expanding the quality and number of inbound links of a webpage. It is the backlinks, that increase your articles’ visibility in search engines and finally, increase your ranking and brand authority. Since SEO trends change frequently; link-building task becomes so challenging and painstaking.

So what can be an effective way to earn backlinks and boost SEO? The answer is –Content marketing. Yes, you saw it right. Content marketing is a down-to-earth practise that will attract and retain your audiences and increases your business profits.

Focusing on link building with content marketing will help get you leads and drive traffic to your site.

This article covers various link building tactics that use content marketing for the best results:

  • Go for the right format

You should focus on four basic formats for content i.e. Long-form format, interactive format, GIF format, and statics format. Evaluate these formats and choose the suitable one accordingly. 

The long-form format is recognized for including multiple perspectives. Besides, it also features the pros and cons of a particular subject matter. Due to this, this format is impeccable for those readers wanting to know detailed information through a single article.

Similarly, with interactive content, you are aiming for the reader’s attention. It features engaging content like quizzes, questionnaires, or any topics that require user participation. Make sure to make it clear and simple so that more and more audiences can engage in your content.

GIFs have become so popular these days. Stuffing your content with proper GIFs will attract so many users, subsequently, increasing your backlinks.

Another format is the statics which includes infographics, images, and graphs. You are attracting readers through your visual appearance.  Such contents are Outstanding in simply delivering useful facts.

  • Concentrate on the content topic

You must interrelate the content format and the topic. Take time in choosing a suitable title. 


Consider every detail regarding sub-topics, relevant information, and more in your content before you start writing. Don’t forget to make it engaging for your readers. The best thing that you can do is to know about the search intent of your customers and then accordingly plan your content. 

  • Generate high-quality Content

Top-notch content is the foundation for building backlinks. High-quality contents have the superpower to attract numbers and numbers of audiences and build links.

If you want your content to stand out from the rest of others, you should do enough research regarding the topic. Also, make it free from any grammatical errors or misleading information. Otherwise, you will lose your readers. Keep your article simple and interesting-you can include memes, tutorials, statistics, videos, pictures, and anything relevant to the content.

Use the skyscraper technique for gaining high-quality backlinks from your content. You can use SEO audit services and tools to start this process.

  • Update your content

Be certain that your article includes the most recent trends and details before it gets published online. Go through popular posts to gain valuable information regarding the topic of your content.

It’s always crucial to provide high-quality data and to keep your audiences up-to-date. Never use any irrelevant and invalid information. Ensure you always fact-check before you put out your article online. Following these guidelines, you will have your article on the first page of SERPs in no time.

  • Promote your content

Use the power of social media and other platforms to publicize your content. Circulate your content everywhere and increase the number of views and potential viewers. There are numerous ways to promote your content but the most effective way depends on the kind of target audience you have.

  • Use Link Building tactics

You need to use various link-building strategies like guest blogging. Guest blogging enhances authority and credibility and boosts traffic to your site.

You can use infographics and deadlinks to build backlinks. Similarly, you can create video content or even collaborate with other link-building creators.


  1. Expert roundups and interviews 

Expert roundups are cost-effective ways to earn links from bloggers and specialists. Reach out to domain experts and bloggers who are actively linking out; use the roundup technique and get backlinks.

Similarly, the interview is the other technique. While interviews can be time-consuming to arrange, they can be golden opportunities to earn links by interviewing influencers or industry experts that link and feature your blog. You can outreach to relevant publishers.


Content marketing is one of the most effective ways to earn quality links and boost your SEO. Thus, follow the above-mentioned steps and use your time to create top-notch contents that everybody wants to link.  This way, you will receive many links as well as attract your audiences to your site. Lastly, your article will be on the first page of the search engine within a short period.


Read Also: Benefits Of WordPress SEO Services For Ecommerce Success

About Post Author

john natish

Hi! I am John natish. I am a content writer and SEO expert. I love to write and share my content with my audience.
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john natishhttp://bficoin.io
Hi! I am John natish. I am a content writer and SEO expert. I love to write and share my content with my audience.

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