Despite Amazon constantly rolling out algorithm (A9) updates, one aspect for Amazon sellers looking to optimize their product listing for better search results has remained constant: Keyword Research. In this guide, we’ll learn the meaning of keyword research and how to execute it for effective Amazon listing optimization.
Keyword Research: The Concept
Discovering and reviewing the keywords that members of your target market use for a specific purpose, mostly for listing optimization, is called keyword research. These phrases provide information on potential inquiries, including their rankings.
Components of Search Phrases
Component #1: Search Volume
An SEO metric called keyword search volume reveals the typical monthly frequency of searches for a specific keyword in a given area.
The keyword might generate more traffic the more searches it receives.
Component #2: Authority
Search engines will place more weight on reliable sources. You must therefore make an effort to position yourself as a reliable source. If you are not recognized as an authority (reliable source) in the industry, you will have a decreased probability of ranking except if your content is outstanding.
Component #3: Relevance
Search engines base their content ranking on relevance (applicability).
At this stage, the idea of search intent comes into play. If your material meets the requirements of the searchers, it will rank for that specific term. Additionally, the best source for the query must be your content. After all, why would any search engine rank it higher if you provide less value than the competition?
Keywords Research For Effective Amazon Listing Optimization: The Process
These three tried-and-true techniques for executing keyword research might assist you in developing a list of search terms you ought to target. In this manner, you’ll create and implement a solid keyword strategy that enables you to appear for the search phrases that result in sales and guarantee higher ranks.
#1 Expanding Keyword Research Method
It is the easiest method to obtain search terms you want your Amazon pages to rank for. New sellers, products new to their category, or goods without intense and direct competition already listed on Amazon will benefit the most from this procedure.
Expanding on search phrases will make it easier to uncover long-tail search terms that are less competing, more likely to be inputted by targeted users, and easier to rank for.
How to conduct expanding keyword research:
#1 Create a list of all the words that might work well
Thoroughly analyze your products and consider how clients may characterize them if they are unfamiliar with your company’s or product name.
- Consider how customers might locate your goods if they cannot recall your name or brand.
- Examine the language and use examples you use on your package.
- How does a consumer characterize the functions and advantages of your offering?
#2 Find search terms using keyword tools
Employ any well-known keyword research tools available to you after you’ve thought of as many viable words as possible to broaden your search results.
As you type your original phrases into the tools, you’ll find more keywords contributing to longer phrases.
#3 Calculate the frequency on the search term list created.
Once you’ve collected the long-tail keyword, check their search volume.
A phrase’s higher search volume showcases that it is used more frequently.
The search volume of a term is an effective indicator of relevance. Additionally, it assists in determining the search terms that account for the largest proportion of search phrases.
#4 Add your title and bullets.
Given that you have a set of relevant search terms, you can start crafting your product title, description, and bullets.
Add as many search phrases as possible. However, ensure you keep the content’s conversion in mind.
#2 Competitor/Rival Keyword Research Method
This approach involves checking search terms for which rival ASINs or those intently connected are presently ranked. To stay within your sales potential, you must find out terms ensuring positive results currently (especially for your rivals).
This approach uses a tool that provides a dependable function for the reverse Amazon Standard Identification Number. In addition, this tool looks at a specific ASIN or Amazon product listing to find search phrases that have historically performed great.
No one is clear about Amazon’s top ranking factor; we can assume too liberally that if a listing performs excellently for a specific search term, that term will improve conversion and sales.
#3 Layered Keyword Research Method
Combining strategies is essential to ensure you acquire all the pertinent search phrases without over-harvesting unneeded, irrelevant phrases for products with numerous keyword profiles.
This is certainly relevant for goods with a differentiating quality or feature from your rivals.
You’ll miss all the keywords connected to that USP if you solely utilize the rival search phrase strategy for your products.
Because of this, the layered method is a complete choice.
Appropriate Keywords for Amazon Listing Optimization At Your Disposal
With access to the right list of search terms, you can concentrate on issues appropriate for your company and make short- and long-term benefits. Make sure to review these phrases in intervals; once every two months is a reasonable benchmark, though some companies prefer to examine them more frequently. You’ll discover that you may add more keywords to your lists as you seek to preserve your current presence and expand into new markets as your authority in the SERPs grows.
The most significant, beneficial, and profitable activity in eCommerce is keyword research. It ought to serve as the cornerstone of every internet marketing initiative. Finding out what your target audience is looking for and what it will take to rank for those search terms is the straightforward objective of keyword research. Additionally, the proper keyword employed in Amazon listing optimization brings the right kind of visitors interested in your products and increases website traffic.
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