Developing good and effective B2B partnerships is a perplexing goal for most companies, especially for those in the industrial sector. Although there is a plethora of marketing strategies available to grow your business, not many offer a good return on investment.
And this is where search engine optimization (SEO) comes into the picture. Industrial SEO is a concept that enables industrial or manufacturing companies to engage their prospective buyers via unique, relevant, and high-quality content. The process helps to drive traffic to your business website, boost the sales cycle, and generate revenue faster.
In this blog, we will help you understand the basics of industrial or manufacturing SEO, along with its several components. So, let’s begin.
If you want your manufacturing company’s website to obtain organic online traffic, investing in SEO is critical. SEO is the process of optimizing your content for the most relevant keywords that helps it to rank high on the search engine results pages.
An effective SEO strategy is when your website appears in the top spots of a search engine such as Google when prospect inputs keywords related to your products or services. The higher your website ranks on the SERPs, the more likely users will be to click on it and find out about your business offerings.
Even if your business has a well-defined website with highly informative content, if it fails to appear in the top spots of Google SERPs, you won’t generate any business. And your rankings in the SERPs are based on how well you optimize your website for keywords and how many links you obtain from high-authority websites.
Technical SEO is one of the most crucial aspects that enable search engines to engage with the website and easily identify phrases and keywords that the searchers have searched for. If you use a content management system then it will automatically automate your technical SEO. However, there are still some crucial areas to consider while optimizing your technical SEO.
Search engines prefer websites that load quickly. So pay attention to your website loading speed. Use fast hosting or compress your web pages for the best results.
Ensure your website is mobile-friendly and displays all content uniformly across all devices.
Google gives preference to secure HTTPS websites over non-secured ones in the search engine results pages. So make sure to use SSL technology that creates an encrypted link between the browser and the web server.
Identify and fix all broken links such as “404 Page Not Found” to ensure a good user experience.
Off-page SEO involves a variety of efforts that help to direct traffic from other sources to your business website. Typically, this involves obtaining relevant links from high-domain websites, creating awareness on social media, and guest blogging to foster off-page visibility. All these efforts can help to bring in more organic traffic to your site.
Creating high-quality, authoritative, and relevant backlinks is at the forefront of B2B marketing for manufacturers. But make sure to get only smart and truly connected links that will create a more focused and seamless experience for the users.
Invest in social media marketing on platforms like LinkedIn, Facebook, Instagram, and Twitter.
Provide third-party websites with the guest post content. You can provide thought-leadership content that adds value to the readers such as ‘how-to’ guides or video content.
Once you have taken care of all the technical aspects of your website and started drawing in clients with your off-page SEO efforts, it’s time to pay attention to on-page SEO. Essentially, this involves the various parts of your business website.
Optimizing the different aspects of your business website, such as meta tags and images is crucial to keep your clients onsite for a longer duration. If the content on your website is original, helpful, and informative, you can not only acquire leads but also convert them into buying clients.
Publish relevant and authoritative content that addresses the needs and pain points of your target audience.
Pay attention to meta titles and metadata as they help search engines to understand what your content is all about. Optimize these with the right keywords.
Strategically place the keywords in the headings, sub-headings, and body. Make sure to focus on quick scalability by using smaller paragraphs and bulleted lists.
Use Alt tags to adequately describe your images and video content.
Understanding the interconnectivity between all these SEO components is important to make your business grow and stand out from the competitors. However, SEO is a long and slightly complicated process that requires meticulous planning. You need to make sure that all your on-page, off-page, and technical SEO efforts are in sync. And this is where Strat Mg comes in.
The SEO experts at Strat Mg understand the importance of SEO in building online visibility. Consequently, they help to devise a robust SEO strategy for your industrial company to boost your bottom line.
Also read: How to Improve SEO With Guest Posting