Supporting local businesses helps to strengthen the economy, build relationships, and create a sense of community. Florists, in particular, offer the beauty and excellence of their creations to brighten up your home or office. Their services are vital to many occasions, from weddings and anniversaries to funerals and special events.
You can help your local florist grow in many ways. It will also benefit you in the long run. For instance, loyal customers can receive occasional discounts, free shipping, and other perks. Therefore, you would be doing yourself a favor while supporting your local florist.
Here are five ways to show your support for your local florist, regardless of location, size, or services offered.
1. Buy Flowers Directly
Many businesses operate online, allowing customers to order online and make direct flower delivery to Ryde. Third-party eCommerce platforms deduct the seller’s income. That reduces their income potential. Increasing the prices to cover the costs could prove unfruitful as many buyers may shift to a different seller.
When you have the opportunity, place the orders directly at their store. That helps them save on the commissions they would pay for the third-party eCommerce platforms. Also, you can pay in cash. That allows you and the florist to bypass the transaction fees associated with credit cards.
But even if you must pay by card, some banks do not charge fees when using POS like you would on eCommerce platforms. Cash and POS payments also ensure you transact in the local currency. eCommerce sites and third-party payment processors may charge currency conversion fees when you make payments in foreign currencies.
2. Offer Reviews and Referrals
Reviews are a powerful tool for local businesses to thrive. After receiving their services, you can write a review on their website and other sites, such as Google. Google My Business profiles often appear at the top of the search engine results pages. That gives your local florist a competitive edge. If they have not set up this business page, inform them about the same. And it is the best way to advertise locally – free SEO.
You can also give recommendations to your friends and family looking for florists. Word of mouth and referrals can boost the local florist’s business. Many people are willing to purchase products recommended by people they trust. But do it sincerely. Do not spam everyone with the same referral message.
Referrals can also come from other local businesses and organizations. Providing excellent services to them will help create a win-win situation for both of you without spending money on marketing. Incorporate the florist’s business cards and flyers in your local business’s marketing materials, such as brochures.
3. Invite Them to Events
Weddings, graduations, anniversaries, and other events are pivotal occasions that require flowers. Instead of searching online for a florist from another state or country, hire your local florist. You can even invite them to the event, if possible. At the scene, they can showcase their work, create a virtual portfolio, and interact with potential clients.
Also, you can hold virtual meetings and events using social media and video conferencing. Your local florist can join the event and do their promotions in a professional setting. That allows them to reach out to potential clients, build relationships, and make sales directly.
You do not want to hurt anyone’s feelings or make them think of being unwelcome. But also remember that your local florist’s business is the priority here. Inform your team members, family, and friends to ensure they understand your intentions. That creates openness and honesty between you and the florist.
4. Be Part of Their Community
Every business needs followers and an audience after setting up social media profiles. Facebook, Instagram, Twitter, and TikTok are vibrant social networks for sharing information and making connections. You can use them to interact with your local florist, comment on their posts, like their content, and share some inspiring works.
You can tag your local florist when sharing exciting news, such as a new product launch. Alternatively, you can feature them in your blog or website. They can reach a larger audience and increase their brand awareness. When they become more successful, it indirectly helps your local business also.
It is also vital to check the florist’s website and social media profiles often. This way, you stay informed about their events and offers that can help your enterprise. Plus, you become part of a robust local community and build relationships with other businesses. That is a great way to learn more about running a successful business.
You can also use tools like Google Alerts and BrandMentions to stay up-to-date on the florist’s latest news and announcements. That is a handy way to track their progress without scrolling through dozens of social media posts. It makes your work easier and helps you stay informed about their activities.
5. Buy Gifts for Friends and Other Businesses
Most times, people think they only need flowers for themselves during a ceremony or to surprise their date. But that is wrong. Purchasing gifts for friends and clients is a fantabulous way to support your local florist. You can buy bouquets, potted plants, and flower arrangements to give away. It is also a great way to build relationships with other local businesses. Gifting them with flowers on special occasions shows your appreciation and helps strengthen ties.
Your local florist business will be grateful for the opportunity to showcase its creative works. Even when you do not need flowers, you can buy them for other occasions and help the florist increase sales. Gift cards and coupons can pay for flowers and other items from their shop. That way, you will help the florist stay in business and raise awareness about their brand and products.
Your local florist needs your support to stay in business. You can invite them to events or use their services for ceremonies. You can also be part of their community, support them on social media, and give away gifts to other businesses. Doing all those things helps the florist and your business.
In the end, it is all about connecting with your local florist and building a relationship of trust. Florists will return the favor by offering discounts and other incentives when you support their business. That is why it is necessary to take the time to appreciate them. That simple gesture can go a long way in helping them stay successful.