In the world of culinary tourism, breaking the mold is often easier said than done. But for Chef PJ, it’s a way of life. Transitioning from a top-tier chef to a trailblazing CEO, PJ has rapidly taken over the food tour business in Paris—and he’s done it on his own terms.

Forget the 5:30 a.m. wake-up calls typical of many executives; PJ is more likely to be heading to bed at that hour. Yet, against all odds, he’s winning big.

It all started with a modest gig at Secret Food Tours Paris, a small company operating in just two cities. Armed with culinary expertise and a relentless drive, PJ transformed the business, flooding it with five-star reviews and elevating the tour experience to new heights. When the pandemic struck, he didn’t just weather the storm; he steered Eating

Europe, another food tour company, through the choppy waters of the post-lockdowns, using the same skills that had made Secret Food Tours a success.

In May 2024, PJ decided it was time to strike out on his own. With less than €3,000 in capital and a shoestring advertising budget, he launched Chef PJ Food Tours. The

result? An explosive start that has foodies and critics raving. “PJ has topped himself, an unbelievable tour,” says one review. “A fantastic experience and a memory you will

never forget,” gushes another.

What sets PJ apart isn’t just his culinary prowess or his knack for hospitality. It’s his vision. He’s not interested in the generic, five-stop food tours that have become the industry standard. Instead, PJ is on a mission to deliver unique, chef-led experiences that showcase the very best each city has to offer. And with an expansion into Seville already in the works, his empire is just beginning to take shape.

PJ’s goal is to collaborate with chefs worldwide, bringing their talents and passion to the forefront of the culinary tourism industry. As he continues to build his brand, one thing is clear: PJ is rewriting the rules of the game—and he’s doing it with flair, creativity, and a deep love for food.