ChatGPT this, and ChatGPT that—that’s all you hear nowadays in tech, marketing, or pretty much any other community. Now, some people might think ChatGPT is a threat and might lead to job issues for people in certain industries.
But that’s the fear surrounding every latest technology since mankind started developing such technology. What’s important to understand is the role of Artificial Intelligence moving forward, including ChatGPT for online business industries such as eCommerce.
So, how can it help an eCommerce business? Beyond this, how can it play a role in conversions, as the title suggests?
Let’s find out.
1. Easily Write Descriptions And Captions
Experts predict eCommerce sales to be the reason for 20.8% of all the sales in retail in 2023. However, online retailers that don’t have engaging product descriptions on their sites will still struggle despite the eCommerce boom. The one thing that differentiates high and low-selling products is how the business sells them.
That’s when ChatGPT for eCommerce solutions can be helpful in many ways. Let’s say you wish to write an engaging product description. But, you neither have a writer nor access to good copywriting services. Then, entering a few details about your product can help you generate a good-quality product description.
Here’s an example:
As you can see, this product description has everything you need for a product like this. Such as:
- It uses the AIDA format;
- It engages the reader by selling benefits, not features;
- It describes the product briefly but provides all the info readers need to know.
This sort of writing manually would take time. Granted, you should make your own edits to make it a bit more realistic and connective. But a copy like this for your products can drive high conversions. ChatGPT can also make your content more concise and create a superior user experience.
2. Write Personalized Emails That Convert
Writing an email that converts is the dream of every business owner. However, writing an email like that is no easy task, as people usually overlook any email that they don’t know—or don’t subscribe to. That’s when two things come into play:
- An engaging headline;
- A captivating email body;
- Ability to sell coupons, newsletters, or special offers.
That’s when ChatGPT has been especially helpful for people. Let’s try something similar, shall we?
As you can see, it achieves all the targets, including telling readers about the clothing line, the coupons, and the business itself. Writing an email like this would take time and a lot of scratch-and-repeats. Previously, chatbots struggled to bring personalized content but ChatGPT utilizes advanced machine-learning algorithms that resolve this problem.
Emails written by this chatbot are impactful enough to drive engagement and bring your target customers to your website. From there, the engaging description that you generated earlier will take over and drive your business toward conversions.
3. Writing Highly Engaging Landing Pages
An engaging landing page for your eCommerce website is one of the most necessary pillars for conversion. If the landing page doesn’t captivate, it won’t be able to convert either. Now, a lot of things go into creating an engaging homepage, such as:
- Good graphics and colored cues;
- Images, videos, or visual content of other types;
- Good-quality copy.
The last aspect of a landing page is where ChatGPT can be helpful. So, let’s try it again:
Once again, this brief content is all you need to push the reader toward exploring your website.
4. Use Chat GPT To Fashion Personalized Responses
The role of ChatGPT for eCommerce extends with yet another key essential—the ability to answer queries directly. ChatGPT API isn’t released yet, but it’s expected to help online businesses answer queries from their audience. This will create a customer experience that was previously hard to implement for smaller businesses.
Also read post: The Game-Changer in the World of Artificial Intelligence
Imagine that your website will answer the most intricate of queries without you having to be there 24/7. ChatGPT can also help in creating a proactive customer approach. It could contact customers that have abandoned their carts and offer them a coupon code. Customers who are on the edge can be pursued through strategic discount offers and ChatGPT can automate this entire process.
Since the chatbot uses Natural Language Processing (NLP) to generate human-like responses, its offers can be quite compelling for customers.
5. Create Intriguing Social Media Posts
Social media networks are another key aspect where ChatGPT can help in many ways. Let’s say your business is booming, but you know you can always drive more audience from social media networks. In fact, eCommerce businesses need social media to drive traffic toward them.
So, how do you urge your social media following to check out your eCommerce website? Here’s another example of ChatGPT’s assistance:
Now, imagine this caption under your Instagram or Facebook post. Not only will it garner attention, but it will also push the reader toward checking out your collection. That’s another way you can drive conversions through ChatGPT.
Conclusion
These are all the ways ChatGPT is going to drive online businesses to new heights. It has all the key essentials businesses will need in the coming months to generate high-quality copy and drive conversions. Hence, eCommerce businesses will have an option that will help them tend to all the key aspects of conversion, as mentioned throughout this article.
